Brand Story｜Motolab
Taiwan, defined by itself.
We grew up on a contradictory yet unique island - where mountains and sea coexist, and concrete and forests are intertwined.
There is a convenient MRT at your feet, and when you look up you can see the shadows of mountains and clouds.
Taiwan doesn't need to imitate or follow trends. We just want to dress in our own way.
Motolab was born on this land and originated from a real life state.
"Mo" means modern, and it represents the rhythm of the city;
"Hunting" is the desire and wildness for the unknown.
We combine the two to create clothing that can be used both in the city and in the wild.
We insist on designing with inspiration from Taiwan rather than blindly copying international trends.
Functionality, not just for the outdoors, but for life:
Windproof and waterproof, ready for travel at any time; breathable, quick-drying and with perfect storage capacity, you can move freely according to your mood.
This is not a performative function, but a real solution designed for the local climate and pace of life.
We believe that a piece of clothing should not define you, but you should define its purpose and style.
Just like this island, we should not be defined by others, but should not follow the trend and create our own Taiwan.
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